Never before have we offered such groundbreaking benchmarks. Also, the likes of Rickenbacker, Gretsch, National and Epiphone, which have increased less quickly until recently, now seem to be making up for lost time. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. The construction, technology and player-centric design of this guitar makes it truly state of the art. You don’t mess with an icon. The Master Built Strats that we’ve had have been very popular and always sell well. I think these have a better chance of being future collectibles. As a range of guitars, they are not so limited in numbers and more people are aware of their build quality and pedigree. They are readily available to those prepared to wait for an order, and when used ones come onto the market they sell quickly - always a good sign. The color is beautiful. It's a Midnight Wine finish. The feel of the neck is next to perfect and the tone qualities are astounding. It's simply easy and fun to play. This 2-Color Sunburst, maple beauty comes complete with a Vintage Tweed case and a beautifully etched neck plate for this once in a lifetime event. The change to the guitar form factor and the addition of frets made the instrument much easier to play. Fender's Precision Bass was first sold in 1951, with the single split pickup design that is still widely available (both Fender Precision basses and innumerable copies) being introduced in 1957. Acoustic.