JOHNSON bass has a split-coil pickup which gives you the large bass sound. The thick, one-piece maple neck gives it a vintage bass feel. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. The Stratocaster was first produced in early 1954 by Los Angeles engineer Leo Fender, who had tinkered with improving amplified hollow-body instruments since the 1940s. Case. The Master Built Strats that we’ve had have been very popular and always sell well. I think these have a better chance of being future collectibles. As a range of guitars, they are not so limited in numbers and more people are aware of their build quality and pedigree. They are readily available to those prepared to wait for an order, and when used ones come onto the market they sell quickly - always a good sign. You could say that the vintage-guitar market in the England is similar to that in the States, only smaller. In the time I’ve been selling guitars, values of vintage American makes have risen at a very steady rate. Great guitars new and used Gibson, Fender, Ovation, Gretsch and Rickenbacker available via the website. Case.