So how would the new Fender company accommodate changing styles and tastes, and adapt its venerable Stratocaster guitar to the needs of the present? During the CBS era, clear answers had often eluded the suits who ran the company. One exec opined in private, “What are we supposed to do — build in the same old mistakes, just to keep the purists happy?” The Master Built Strats that we’ve had have been very popular and always sell well. I think these have a better chance of being future collectibles. As a range of guitars, they are not so limited in numbers and more people are aware of their build quality and pedigree. They are readily available to those prepared to wait for an order, and when used ones come onto the market they sell quickly - always a good sign. Marshall amps have defined the sound of rock for a generation, boasting such notable users as Jimi Hendrix, Eric Clapton, Jeff Beck, Ritchie Blackmore, and Jimmy Page. Great guitars new and used Gibson, Fender, Ovation, Gretsch and Rickenbacker available via the website. After much lobbying Left handeders are going to get a shot at these collectable babies. The Fender Stratocaster was Jimi Hendrix's guitar of choice for ninety percent of his work, both in the studio and in concert. There doesn’t seem to be any let up on this increase in values. The worrying thing is not the running demand but the dwindling supply. We’ve always had many young, new bands come through our doors, and, traditionally, they have cut their teeth on seventies Fenders and Gibsons, or sixties Gibson SGs, Fender Jaguars or Jazzmasters. On the other hand, you can’t afford to stagnate. "It's an American rock 'n' roll icon. There is no more recognizable guitar in contemporary music than the Strat". Case Guitar Tolex.
