In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. Key guitarists such as George Harrison, Duane Eddy and Chet Atkins. These three most famous of Gretsch players have their guitars pictured among over 70 sensational color photographs of rare and unusual instruments that help make The Gretsch Book illuminate the history of this idiosyncratic guitar maker. The change to the guitar form factor and the addition of frets made the instrument much easier to play. Fender's Precision Bass was first sold in 1951, with the single split pickup design that is still widely available (both Fender Precision basses and innumerable copies) being introduced in 1957. The American Series is celebrating the 50th anniversary of the Stratocaster guitar as well, with the 50th Anniversary American Series Stratocaster guitar. All the classic US makes, especially Fender, Gibson, and Martin, have increased in value year after year without fail. Country Guitar Learn Roll Thumb.