Invented by a California radio repairman, the "Strat" became an instant staple for rock 'n' roll musicians, starting with Holly, and won iconic status when Hendrix vaunted his on stage as he famously performed The Star Spangled Banner at the 1969 Woodstock concert. So how would the new Fender company accommodate changing styles and tastes, and adapt its venerable Stratocaster guitar to the needs of the present? During the CBS era, clear answers had often eluded the suits who ran the company. One exec opined in private, “What are we supposed to do — build in the same old mistakes, just to keep the purists happy?” Introduced in 1922, the Gibson L5 is the precursor of the modern archtop guitar. It was the first archtop to feature f-holes, which allowed it to project through the horn-dominated bands of the day. Its strong, full, warm sound was an immediate and overwhelming success that turned the heads of makers, players and listeners alike. At the dawn of the Schultz era, things began to come back into focus, and in 1985, with Schultz and his investors now owning the company, Fender faced one of its most daunting design challenges yet: Build a better Stratocaster. Not a reissue, not a cost cutter, not a “Cadillac,” not an import — just a basic U.S. Strat. Guitar Amplifier. This 50th anniversary model features three new Custom Shop Vintage 1954 single-coil pickups, a special commemorative 50th anniversary neck plate, and “Parchment” knobs and pickup covers. In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. You don’t mess with an icon. Great guitars new and used vailable via the website. Guitar Amplifier.
