Never before have we offered such groundbreaking benchmarks. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. Always in demand, the Strat has to be one of the most popular collectors' items. When I started, even though it was still a relatively expensive guitar, it was still within the price range of most collectors and/or players who were looking for something to keep into their old age. Also, the likes of Rickenbacker, Gretsch, National and Epiphone, which have increased less quickly until recently, now seem to be making up for lost time. In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. Guitar Lesson Private.
