On the other hand, you can’t afford to stagnate. "From a technical standpoint, it was a genius invention because it's absolutely practical -- it moulds into the body perfectly. As soon as you hold one, it embraces you," said Smith, an acclaimed jazz recording artist. I saw this guitar at my local music store. Asking the "manager" if I could look at it I already knew it would be mine. It was used, of course, so I only had to pay £250 for it. In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. I’m sure the new Stevie Ray Vaughn Tribute Strat will be a great success, and we have already had several people asking for more information. All the classic US makes, especially Fender, Gibson, and Martin, have increased in value year after year without fail. The buzz was Kramer and Jackson in that mid-’80s era. But when George Blanda and Dan Smith came up with the American Standard, it seemed to be the right thing at the right time. Guitar Pedals Sustain.