This 2-Color Sunburst, maple beauty comes complete with a Vintage Tweed case and a beautifully etched neck plate for this once in a lifetime event. At the dawn of the Schultz era, things began to come back into focus, and in 1985, with Schultz and his investors now owning the company, Fender faced one of its most daunting design challenges yet: Build a better Stratocaster. Not a reissue, not a cost cutter, not a “Cadillac,” not an import — just a basic U.S. Strat. All the top brands of guitar available online. One of the 20th century's most innovative companies, from its owner's humble beginnings as a helicopter manufacturer to its rise as the biggest acoustic guitar maker in the U.S. Ovation guitars. "From a technical standpoint, it was a genius invention because it's absolutely practical -- it moulds into the body perfectly. As soon as you hold one, it embraces you," said Smith, an acclaimed jazz recording artist. However, with prices on the increase, most sixties guitars are too expensive, leaving only Fender Duo Sonics, Mustangs or Gibson Melody Makers within their budget. I’m sure the new Stevie Ray Vaughn Tribute Strat will be a great success, and we have already had several people asking for more information. Invented by a California radio repairman, the "Strat" became an instant staple for rock 'n' roll musicians, starting with Holly, and won iconic status when Hendrix vaunted his on stage as he famously performed The Star Spangled Banner at the 1969 Woodstock concert. It was half a century ago that the curvaceous instrument, recently named by What Guitar? magazine as the world's greatest electric guitar, debuted in a career that would change the sound of music forever. Guitar Strap Vintage.