Who can forget the singular sound of the Everly Brothers' guitar in 'Wake Up Little Susie' and 'By By Love'? It was the sound of a Gibson flat top, one of the finest acoustic guitars ever produced. Introduced in 1954 and now recognized as the best electric guitar ever designed, Leo Fender's Stratocaster is one of the 20th century's most influential inventions. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. The Martin Book chronicles the history of an instrument that mirrors the development of the acoustic guitar and acoustic music in America. Guitar Values Vintage.
