This 2-Color Sunburst, maple beauty comes complete with a Vintage Tweed case and a beautifully etched neck plate for this once in a lifetime event. So how would the new Fender company accommodate changing styles and tastes, and adapt its venerable Stratocaster guitar to the needs of the present? During the CBS era, clear answers had often eluded the suits who ran the company. One exec opined in private, “What are we supposed to do — build in the same old mistakes, just to keep the purists happy?” Jose Rodriguez blows on a Fender Stratocaster guitar body to remove wood dust as he does the final sanding work before sending the bodies to the paint shop, at the Fender manufacturing facility. Various electronic components, and the configuration of the amplifier and speaker, can be used to alter the sound of the instrument. With the recreation of the Custom Shop 1954 Stratocaster guitar, we acknowledge our past. With the 2004 American Deluxe Series 50th Anniversary Stratocaster, our eyes are focused firmly on the future. The Fender Stratocaster was Jimi Hendrix's guitar of choice for ninety percent of his work, both in the studio and in concert. Invented by a California radio repairman, the "Strat" became an instant staple for rock 'n' roll musicians, starting with Holly, and won iconic status when Hendrix vaunted his on stage as he famously performed The Star Spangled Banner at the 1969 Woodstock concert. He so improved the clarity of the amplified vibrating string that he gave almost every style of music played on the guitar a means to sound better. For five decades, finicky musicians made pilgrimages to Leo's R&D labs to discuss their musical frustrations and seek better ways for guitars to function. The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. Learn.
