The Bass is widely used in many musical genres, including rock and roll, heavy metal, jazz, funk, Gothic rock, Hard rock, country, and disco. Its incredible versatility has lent it easily to rock, jazz, R 'n' B, heavy metal, reggae and classic guitar tunes. From the start, its sound could differ completely between genres or even from player to player. Key guitarists such as George Harrison, Duane Eddy and Chet Atkins. These three most famous of Gretsch players have their guitars pictured among over 70 sensational color photographs of rare and unusual instruments that help make The Gretsch Book illuminate the history of this idiosyncratic guitar maker. "From a technical standpoint, it was a genius invention because it's absolutely practical -- it moulds into the body perfectly. As soon as you hold one, it embraces you," said Smith, an acclaimed jazz recording artist. In the pages of Fender: The Sound Heard 'Round the World, you will watch this complex, dedicated man gain success as a true innovator of the new. You will also follow the team of energetic, creative people who steered Fender to fame, men like Don Randall of Fender Sales, Forrest White and George Fullerton of Fender Electric Instruments, and Dale Hyatt and Tommy Walker, two of Randall's growing cadre of savvy, high-powered salesmen spreading Leo's ideas worldwide. Prs Guitar.