The other key detail: It would be made in the U.S.A. To make sure no one missed the point, the new guitar would be called “American Standard.” Conspicuous designation of the U.S. origin of certain models or whole series would be a regular fixture of Fender strategies from now on. (American Standards built in 1994 bear a red, white, and blue medallion on the headstock, commemorating the instrument’s 40th anniversary. Another industry standard, the Fender Jazz Bass, was released in 1960. The reissues of ’82 were okay, but many players had the real thing and they were still affordable. The construction, technology and player-centric design of this guitar makes it truly state of the art. All the top brands of guitar available online. Uk Online Guitar Shop.